2026 Vendor Application for the Michigan WIC Produce Connection

WIC Produce Connection-Important Update for 2026: Last year, WIC Project FRESH, now called WIC Produce Connection, has changed. The program has done away with paper coupons. Benefits will now be loaded directly onto the WIC EBT card.

Because of this change, each farmer of grower must apply individually to paerticipate. Farmers market can no longer accept WIC benefits on behalf of Vendors.

Approved growers will need the ability to process the WIC EBT card using either a smartphone app or a POS device.

Reimbursement Available: Growers who enroll in WIC Produce Connection may be eligible for reimbursement of the processing fees associated with the required payment system (such as TotilPay) Once you are approved and set up in the program, you will receive instructions on how to submit those fees for reimbursement through the Michigan Farmers Market Association (MIFMA).

How to Apply To sign up as a grower, please download and print the application below. For questions about the application process, email mdhhs-produceconnection@michigan.gov. If you have additional questions about these changes, please email foodaccess@mifma.org. You are also welcome to speak to Constance Godinez, MML. CSM, directly by calling (517)242-1670 and/or email godinezc@michigan.gov if you have any questions

The team at WIC Produce Connection will also be hosting several upcoming virtual Town Hall Meetings to help answer questions and support growers who are interested in applying for the upcoming season. Registration is NOT required to attend, dates, times, and login information is below. Our first Grower Town Hall is March 5,2026.

Virtual Town Hall/Refresher Training Meetings will be hosted using Microsoft Teams. All times listed are Eastern Standard Time (EST).

2026 Produce Connection Refresher Training Dates:

4/1/2026 11:00 am – 12:00 pm

Join: https://teams.microsoft.com/meet/28616663006058?p=q68BVkWIqPpGr9cV9H

Meeting ID: 286 166 630 060 58

Passcode: mZ7BY9he

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Phone conference ID: 162 366 574#

4/2/2026 – 10:00 am – 11:00 am

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Meeting ID: 279 491 554 068 94

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+1 248-509-0316,,833802205# United States, Troy

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Phone conference ID: 833 802 205#

4/7/2026 – 2:00 pm – 3:00 pm

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Meeting ID: 249 382 557 667 77

Passcode: cX3o8Gi3

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Phone conference ID: 920 522 821#

4/8/2026 – 11:00 am – 12:00 pm

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Meeting ID: 295 334 657 035 57

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Phone conference ID: 271 066 520#

4/9/2026 – 3:00 pm – 4:00 pm

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Meeting ID: 240 825 102 557 20

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+1 248-509-0316,,437597192# United States, Troy

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Phone conference ID: 437 597 192#

4/15/2026 – 9:00 am – 10:00 am

Microsoft Teams meeting

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Meeting ID: 256 265 828 379 82

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Phone conference ID: 287 303 675#

4/16/2026 – 3:00 pm – 4:00 pm

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Meeting ID: 219 548 608 738 71

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Phone conference ID: 508 540 199#

4/20/2026 – 9:00 am – 10:00 am

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Meeting ID: 264 077 494 887 88

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4/29/2026 – 11:00 am – 12:00 pm

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Meeting ID: 273 698 232 941 07

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+1 248-509-0316,,480898384# United States, Troy

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Phone conference ID: 480 898 384#

5/5/2026 – 3:00 pm – 4:00 pm

Microsoft Teams meeting

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Meeting ID: 294 528 302 986 31

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+1 248-509-0316,,800130663# United States, Troy

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Phone conference ID: 800 130 663#

5/7/2026 – 8:30 am – 9:30 am

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Meeting ID: 258 191 979 383 34

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Phone conference ID: 496 943 998#


In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulation and policies, the USDA, its Agencies, officers, and employees, and institutions participation in or administering USDA programs are prohibited from discriminating based on bases of race, color, national origin, sex, religious creed, disability, age, political beliefs, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA

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